Fig. 3From: Consumers’ perceptions and preference profiles for wood surfaces tested with pairwise comparison in GermanyAverage ranking of tested images for the seven extracted latent classes (LC), from rank 1 = ‘like most’ to rank 7 = ‘like least’. Top and lowest ranked images are highlighted with labels. The final ranking is to be interpreted in a equidistant, discrete scale (see Table 4) as well as the ranking data is analysed in a latent class analysisBack to article page