Table 3 Descriptive statistics of participants (N = 142)

Socio-demographic characteristics:

Female participants (%)^a

11.3

–

Participants’ age (years)

52.2

14.8

Participants with children (%)^a

74.6

–

Years of education (years)

16.3

2.8

Forest enterprise / agency-related characteristics:

State-owned forest enterprise (%)

21.8

–

Communal forest enterprise (%)^b

8.5

–

Private forest enterprise (%)

55.6

–

Other forestry professionals (%)

14.1

–

Size of forestland (ha)

9,715.1

43,426.6

Goals of the hypothetical private forest enterprise^c:

Profit-maximization (%)

47.1

27.2

Providing financial security (%)

36.9

22.4

Other goals, e.g., providing ecological or social services (%)

16.0

20.1

Choices in the experiment:

Holt and Laury value (0 to 10)^d,e

5.7

2.4

Coller and Williams value (1 to 12)^f

6.6

3.6